The next five years will see Xiaomi deeply committed to implementing its strategic plan, based mainly on two pillars: the smartphone market and the internet of things, renamed A IoT (All Internet of Things) by the Chinese company. The announcement was made by the president and founder himself Lei Jun, during the annual corporate event. The household appliances business will be further strengthened in the supply chain and OEM sector, thanks to the now consolidated and fruitful collaboration with TCL Corp.
As for the smartphone market, mobile telephony always remains at the center of the activities of Xiaomi, with the difference that from this year Redmi will be an independent brand. Mi e Redmi they will grow in parallel, where the first will focus on the production of mid-to-high-end mobile phones, while Redmi will keep the focus on entry level products at an affordable price, without sacrificing the quality to which we are accustomed. To meet the different needs of its customers Xiaomi will continue its multi-brand strategy, which includes POCO, Black Shark e Meitu.
2019 will also be the year in which the Chinese company will continue to strengthen the markets of Europe and Latin America, continuing to expand its network of retail outlets and improving its online sales service.