In many ways 2019 will be a year of changes and breakthroughs, and a fairly important one will arrive on the most used smartphone and web messaging application in the world: WhatsApp. This year will in fact be the one that will see the introduction of advertising, as stated by the Wall Street Journal after the official announcement. The rumors about this change have been circulating for some time, but to date we have confirmation.
The modality of these will be invasive only in part, given that it will not affect the chats, and that it will mainly benefit companies, which would use muzzle to communicate with customers more directly. It is still unclear whether this will remain so forever, or if a change is expected in the future. The fact is that the owner Zuckerberg for now it will take advantage of the Stories and States of the WhatsApp app. We look forward to further details.