Over the last few years, the time lag between the release of a film in the cinema and its arrival on television and in the various streaming services or satellite platforms has increasingly reduced. Yet, based on what has just emerged from the network, it would seem that this delay in the release is destined to disappear and the credit goes to Warner Bros. . The American entertainment giant has in fact communicated that subscribers to HBO Max will be able to see the films released at the cinema via the streaming service from the day they arrive in theaters and for an exclusive period of one month. A revolution in all respects as regards the timing of distribution of cinematic content on the small screen, motivated above all by the desire to counter - as far as possible - the harmful effects ofCOVID 19 health emergency which, even in the United States, has forced cinema owners to close their doors and which for several months will continue to make it difficult for the sector to recover.
Warner Bros. also stated that the ability to see the films as soon as they are released will not require the subscription of an additional offer for HBO Max users. Below is the official release released by the CEO of Warner Media, Ann Sarnoff:
We are living in unprecedented times that require creative solutions, including this new initiative for the Warner Bros. Pictures group. Nobody wants movies to return to the big screen more than we do. We know that new content is the lifeblood of theaters, but we need to balance that with the reality that most of them in the US are likely to operate at reduced capacity throughout 2021. With this one-year plan, we can support our partners with a steady release of world-class movies, giving even viewers who may not have access to cinemas or aren't ready to go back yet, the chance to see our great films of 2021. We see it as a win for movie lovers and we are extremely grateful to our directing partners for working with us on this innovative response to these circumstances.
Among the several films that will be made available to HBO Max users will be The Little Things, Tom & Jerry, Godzilla vs. Kong, Mortal Kombat, In The Heights, Space Jam: A New Legacy, The suicide squad, Dune, e Matrix 4. While waiting for HBO Max to arrive, we just have to wait for the next few months to find out if the other entertainment giants will follow the example of Warner Bros. and anticipate the release of their films on the small screen.