Sony Interactive Entertainment: internal revolution, here are all the changes

    Sony Interactive Entertainment: internal revolution, here are all the changes

    The mentality of important companies, but also lesser known ones, is often centered on change, improvement, corporate restructuring and more. The names of important characters are often the ones we first get to know and who, at times, are also the first ones we hear leaving or changing roles. It seems in fact that within Sony Interactive Entertainment something in this sense is moving. The company has announced several changes to its leadership. Jim Ryan, current CEO and President of SIE, will remain at the head, while other names of as many sectors will be changed.



    Masayasu Ito he will become Representative Director and Vice President, moving up from his previous role as Head of Headphone Development VSFR originals. He will eventually be joined by Lin Tao as Director and Vice President, while Takeshi Shibata as Director. There have been several promotions of characters belonging to the development of the PSVR ecosystem. John (Tsuyoshi) Kodera will leave SIE and move to Sony Group, while Hideaki Nishino has now been promoted to SVP, Platform Experience and "will oversee engineering and network operations, research and development, design, data strategy and operations, as well as having previously led product management and platform development. Many of you will remember him from the announcement of VSFR 2, in addition to many other communications received especially during this 2021. Michael Pattinson, current VP of Global Third-Party Relations, has been promoted to SVP, Platform Planning and Management.

    As we said at the beginning, the names mainly involved are those relating to the people who, in recent years, have participated in the development of VSFR and, in the near future, they will have a more important role within Sony Interactive Entertainment. We will see how the new virtual reality viewer will be able to confirm and improve itself, speaking no longer to a "niche" of users, but to the mass.



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