PlayStation: The brand is on the decline in Japan, according to some estimates

    PlayStation: The brand is on the decline in Japan, according to some estimates

    According to a recent report dedicated to sales figures from PlayStation 5 in Japan, published by Famitsu on the GamesIndustry.biz portal, the position of Sony it would have become rather complicated following the poor sales recorded by the new generation console. In particular, the analyst ofAce Economic Research Instituite, Hideki Uasuda, says he is "deeply concerned about the future of the PlayStation market in Japan".



    According to the data, therefore, PlayStation 5 has barely sold 240.000 units in the Land of the Rising Sun in the first six weeks; it is the worst launch performance of any previous PlayStation console in the region, as well as data relating to the launch of PSP. Yasuda says that the sales numbers show a worrying figure for the Japanese market: "The analysis of the units sold shows that Sony is not taking the situation in Japan seriously". The graph relating to the sales data of the various consoles over the years in Japan, reported at the bottom of the news, makes clearer (and almost instantaneously) the difficult situation that PlayStation 5 is experiencing in the homeland of the giant it designed. the game machine.

    It is fair, of course, to point out that the sales figures of PlayStation 5 in these first weeks are also closely linked to reduced amount of models available at launch. In any case, Yasuda outlined the following key factors:

    • The PS4 launched in 2013, but was released in Japan later.
    • After autumn 2018, Sony implemented its own in-game depiction regulations, which censored content intended for Japanese users.
    • The PS5 presentation video had no Japanese dubbing, plus there were issues with the font used for the subtitles and their Japanese translations.
    • The confirmation button has been changed from O to X to set a global standard (in Japan a choice has always been confirmed with “O” and canceled with “X”).
    • Due to manufacturing issues, the initial allocation for the PS5 launch in Japan was just above that of the PS3, preventing the system from reaching many users.

    Yasuda finally added:



    "Japanese users are unlikely to channel their dissatisfaction on social media, so staff at US SIE headquarters might perceive it as if the Japanese politely accept whatever they are given, no matter how cold they have gotten," Yasuda said. . “However, that couldn't be further from the truth: they just started silently fading into the sunset.



    We had already recently dedicated an article in which the sales data not particularly exciting related to PlayStation 5. Finally, to partially vary on the theme, we invite you to take a look at this beautiful PS5 that a fan reimagined PlayStation 2 style.

    PlayStation: The brand is on the decline in Japan, according to some estimates

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