Ori and the Will of the Wisps, the game director lashes out against Cyberpunk 2077 and No Man's Sky

    Ori and the Will of the Wisps, the game director lashes out against Cyberpunk 2077 and No Man's Sky

    In a very long post published just now on the most famous forum dedicated to the videogame sector, ResetEra by Thomas Mahler, the CEO of Moon Studios and game director of Ori and the Blind Forest e Ori and the Will of the Wisps, an invective was launched against those he himself defines as the "sellers of industry lies“, That is, those figures or those studies that, in order to sell their new product, advertise it in fraudulent ways. More precisely, Mahler attacked Peter Molyneux, creator of the Fable series, the creator of No Man's Sky and founder of Hello Games Sean Murray and the study CD Project Red. In his speech, the game director has railed against these figures who have aimed too high in their marketing campaigns, duping hundreds of thousands of fans and enthusiasts, and then not fulfilling any of the promises made.



    It all started with Molyneux. He was the master of deception, who instead of saying what his product will be like talks about why you should be excited about it. And it might have been fine as well, as long as you didn't buy the game and there was none of what was promised. […] Sean Murray will surely have taken inspiration from him, as No Man's Sky's marketing campaign was based entirely on lies. Even days after the game's official launch, Murray was talking about a multiplayer that wasn't even implemented and made consumers believe that his game would be like "a Minecraft in space". [...] CD Projekt Red's PRs will have taken lessons from these two marketing schemes and gone completely out of their minds, passing off their work as a sort of first-person Grand Theft Auto Sci-Fi, which unfortunately Cyberpunk is not. never been from the start. Every video released by CDPR was perfectly packaged to give players the idea that they were going to play something never seen before, also leading to an amazing 8 million pre-orders.



    Ori and the Will of the Wisps game director concludes his attack by saying that its intent is not to put people in a bad light who have worked on these products, but it is to highlight one of the most ignoble forms of marketing that have sprung up in recent years, hoping that his outburst that he defines "as a chip that he needed to rip off his shoulders" will make many more consumers think, who may not yet fall for these fraudulent advertising campaigns in the future.



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