NBA renews licenses to 2K Games for more than a billion dollars

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Alejandra Rangel
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The success of NBA 2K19 has produced truly remarkable results, counting 10 million copies sold. The excellent results of the video game convinced her National Basketball Association has to renew the agreements made with 2K for the granting of the licenses, which cost the video game company subsidiary of Take Two Interactive more than a billion dollars, doubling the value spent the previous year. 

The high cost of the new contract between NBA and 2K Games it could derive from the increase in revenue recorded by the series, also thanks to the consolidated use of microtransactions. The latter system seems to be doing well at 2K, as the company has announced that it will soon implement in-game purchases in other titles as well.


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