Very little is missing from the official start of this ninth generation of consoles which will begin with the arrival of Xbox Series X and Xbox Series S on November 10th. Subsequently, on November 19, PlayStation 5 and PlayStation 5 All-Digital will land on the shelves of all stores. One of these chains, among the most famous in the world, has recently entered into a very important partnership with Microsoft products and its Xbox division, arguably one of the biggest deals ever made before. DOMO Capital Management provided us with this information.
In essence, the agreement provides that, for every single console sold, be it Series X or Series S, GameStop will receive a percentage of the individual earnings from each type of digital purchase made on the Xbox Store. Therefore, if you choose to buy one of the next generation consoles through the famous chain, and subsequently make purchases within the catalog, GameStop will receive a percentage of what you paid by deducting it directly from Microsoft. Such a move, in a period in which digital games are increasingly gaining ground than in the past and putting every single video game store or chain in serious crisis, turns out to be of vital importance and would make the sale of consoles entirely more profitable. digital just like Xbox Series S. As if that weren't enough, this deal will last as long as the entire life of the consoles. As long as Xbox Series X | S are sold by GameStop, new or used, and buyers buy on the Microsoft store through them, the chain will earn a percentage. Indeed, by buying a game from another retailer, but playing it on a console sold by the chain, any type of purchase in the app, DLC or microtransaction will still allow a percentage.
Never before has such an important agreement been made between a world-class company like Microsoft and a chain of video game stores and in favor of the latter. So let's expect a greater propensity to sell Xbox consoles from GameStop. Microsoft, with this move, will lose revenue from every single software sale, but will probably gain a larger user base by securing one of the largest retail partners in the world.
