The fever of Fortnite it is far from over. this is confirmed by the data of SuperData Research, company gill Nielsen which deals with statistics and ratings on American soil. The income of epic Games related to the Battle Royale were not so high since August 2020, while the number of active players touches peaks reached only in 2019. One of the main factors of this continued success is the choice, by the publisher, to collaborate with external companies for the insertion of skins or other cosmetic items from famous intellectual properties in the gaming and cinema sectors.
Recently, the skins of Terminator T-800 and Sarah Connor, straight from the 80s Cult movie series Terminator. Another high-level collaboration, always in the field of cinema, was the one with Disney for the insertion of the costume of The Mandalorian, character of the homonymous series set in the universe of Star Wars and available for viewing on Disney Plus. Moving on to the scope instead Gaming we cannot fail to mention the inclusion of the skin of Kratos di God of War and Master Chief of the franchise Halo, Respectively belonging to Sony e Microsoft products.
Another cornerstone of the market strategy made by Epic Games for Fortnite are there continues private events within the game world, in addition to seasons that periodically bring new challenges and content. Epic recently announced the Fortnite Champion Series 2021, a worldwide tournament with a value of prizes equal to 20 million dollars. The event will start with the qualifiers on 7 February and for the first time the teams of players will be composed of three people (in past competitions the players per team were only 2). Summing up, we can safely confirm that Fortnite is far from over. Epic Games has always seen us long on the various trends in the gaming industry, and as long as they support their game as they have done so far we can hardly expect a decline, at least in the short term.
