Zlatan Ibrahimovic he has definitely been talking about himself in the last few days, and not just on the pitch. In particular, the Milan forward had released some statements on his Twitter profile, publicly complaining about theuse of his image in FIFA 21 di Electronic Arts: “Someone is making a profit on my name and face with no deal all these years. It's time to investigate “. Well, now one has come official stance issued by EA SPORTS, which unequivocally confirms that you have the rights to include the likeness of all players currently in the game.
Who gave FIFA EA Sport permission to use my name and face? @FIFPro? I'm not aware to be a member of Fifpro and if I am I was put there without any real knowledge through some weird manouver.
And for sure I never allowed @FIFAcom or Fifpro to make money using me
- Zlatan Ibrahimović (@Ibra_official) November 23, 2020
Regarding the recent discussions about player licensing in EA SPORTS FIFA, what is happening on social media is an attempt to engage FIFA 21 in a dispute between a series of third parties that has little to do with EA SPORTS.
To be extremely clear, we have the contractual rights to include the likeness of all players currently in our game. As already stated, we acquire these licenses directly from leagues, teams and individual players. Additionally, we work with FIFPro to make sure we can include as many players as possible to create the most authentic football game.
In the cases raised, our player likeness rights are granted through our agreement with AC Milan and our long-standing exclusive partnership with the Premier League, which includes all Tottenham Hotspur players. "
In recent days EA SPORTS had also claimed to have a long-standing relationship with the global representative of professional footballers, FIFPro lobby, which works with a number of licensees to negotiate deals for the benefit of players and their unions. It therefore seems that this long dispute has been resolved, with the software house confirming that it has all the necessary image rights.
