In the past few hours, the head of marketing of the Xbox division, Aaron Greenberg, during a recent chat on What's Good Games, revealed that, despite the particularly low cost of Xbox Game Pass, and does not allow the company to make a large profit, the service will "pay off" the Redmond house in the not too distant future. According to Greenberg's words, the company is currently focused onenrich and spread the platform like wildfire, taking care relatively of the income of the latter. We report his words in detail:
When people get the feeling that you are offering more than actual value, they not only want to keep using your service but they want to tell their friends about it. The most powerful marketing is word of mouth. It's not enough to create advertisements, or all the resources we want, but if you both go and tell one of your closest friends, "You absolutely must have Xbox Game Pass!" This is much more effective than any marketing campaign we can do.
We just want to keep adding more and more value [to Xbox Game Pass] in order to please the players and they want to talk to their friends. we will be able to derive benefits. In the short term, yes, [Xbox Game Pass] isn't a big profit for Microsoft. But we think it can work very well in the future.
