In 2019, Activision Blizzard he said he wanted to make more games for mobile devices dedicated to their successful franchises. Now, the company has gone further by saying that the current plan is to release a mobile version of each of their own franchises over time. The president e President and CEO by Activision Blizzard Daniel Alegre said in a recent discussion with investors that the company wants to bring its franchises to a wider audience and the mobile sector will play a pivotal role in that:
We need to make sure we enable our franchises on the billions of mobile devices currently available. This is by far our biggest opportunity and we are investing heavily to capitalize on it and to bring all of our franchises to mobile over time. This is very important to us.
One of Activision's biggest hits on mobile devices right now is Call of Duty: Mobile, which recently passed i 300 millions of downloads after just one year. Activision Blizzard also owns King Digital, the creators of the series Candy Crush which is quite popular on mobile devices. The mobile is already making a huge number of revenues to Activision Blizzard. In the period July-September 2020, the company earned 661 million dollars from all his games mobile devices, respect to 514 million dollars su PC and 695 million dollars su consul. Given these numbers, mobile devices accounted for around 34% of the total.
Activision's next big mobile game will be Crash: On The Run, that is a Endless Runner due out in 2021. Another high-profile game, Diablo Immortal, is also in the works for mobile devices. Many of Activision's mobile games are free-to-play and allow huge earnings through microtransactions. The commercial practice is very profitable for Activision, as the company has made money 1,2 billion dollars from microtransactions in the July-September period.
